O Organics

‘O’ is for Organics

Sure, people have seen our logo in our aisles. They may even associate it with healthy, organic food. But do people really know the name of the brand? And know what it stands for?

Our evergreen digital brand campaign introduces a new voice and hammers home the brand name “O”. It separates it from the sea-of-sameness that the category has and puts a stake in the ground for exactly what O stands for.